Workshop - “Case Writing” 

Introduction:

Business cases are increasingly used by business faculty members across the world in order to bring real-world experiences to their classes and also to develop important managerial skills in their students. The students typically find case classes engaging and stimulating leading to better learning of knowledge and skills needed by practicing managers. On account of the popularity of case-based pedagogy faculty members are often interested in writing cases themselves to capture the realities of local business. This workshop is aimed at providing faculty members first-hand experience in initiating a business case in their area of interest and completing it for class use. The experience thus gained would instill in faculty members the skills and confidence to continue to write cases to enrich their class room teaching.

Topics Covered:

1. Advantages and Challenges Faced in Case Writing.
2. Important Steps in Case Writing.
3. Case Structure, Teaching Note and Case Plan.
4. Completion of case and release requirements.

Topics will be covered using local examples of successful and unsuccessful case writing efforts at various universities. For working on the first draft of the case and its TN, participants would be expected to bring data from the first interview of their potential case. The Case Plan will be completed during the workshop while the case will be completed via remote supervision after the workshop.

Learning Outcomes:

1. Better appreciation of the importance of case writing.
2. Better understanding of the case writing process.
3. Increased understanding of the challenges faced in case writing and their solutions.
4. One completed Case Plan with its Preliminary draft TN ready to be worked upon for completion and class use.

Who Should Attend:

Young business faculty members, familiar with case teaching, who want to learn and write their first business case.

Schedule:

This is a multi-module program where the first meeting will be on-line and will focus on case writing basics and discussions on assignment for the second module. The second module will be in person in Islamabad. Over two days participants will complete the basic structure of their case and its teaching note. Assignments for final steps would also be discussed. The third module would be online where participants would be expected to share and discuss their complete case and TN.

Module 1  December 19, 2024 online 2 pm – 5 pm

Module 2  January 6-7, 2025 face-to-face 9 am – 5 pm

Module 3  February 11, 2025 online 2 pm – 5 pm

Facilitators:

1. Dr. Ehsan Ul Haque Professor Emeritus Suleman Dawood School of Business (LUMS), Lahore

Notes:

1. Workshop/Seminar Registration Fee:  100,000/-PKR.
2. In case of replacements, transfer and refund, participant should officially notify via email/letter to NBEAC 10 working days prior to the workshop. After that NBEAC will not entertain any claims and changes.
3. NBEAC may cancel or postpone a workshop/program due to insufficient registration or unforeseen** circumstances. In this case, NBEAC will refund registration fee but will not be responsible for any other related expenses including cancellation charges by airline and travel agencies.
   
4. In case of postponement, the fee may be transferred to the rescheduled offering of that workshop or any other workshop as an alternate to refund. The NBEAC reserves the right to make changes in its program policies and fees at any time.

** If unforeseen circumstances occurs during the workshop and one day before the scheduled workshop, NBEAC will not refund the registration fee.