Workshop - “New Developments in Marketing Curriculum: Industry-Academia Co-Training” 

Introduction:

The evolving landscape of marketing requires academic institutions and industry practitioners to collaborate in developing curriculum that bridges theoretical knowledge with practical applications. This training focuses on the latest trends, tools, and approaches shaping marketing education, while highlighting the importance of industry-academia partnerships in co-training. It emphasizes practical exposure, case-based learning, and real-world insights to ensure that graduates are equipped with the skills needed in today’s dynamic marketplace.

Course Contents:

• Overview of Emerging Trends in Marketing (Digitalization, AI, Consumer Analytics, Sustainability)
• Bridging the Gap: Academia and Industry Collaboration Models
• Designing Curriculum with Industry Input: Case Studies & Best Practices
• Tools and Platforms Reshaping Marketing Education (CRM, Marketing Automation, Social Listening Tools)
• Developing Skills for the Future Marketer: Critical Thinking, Creativity, and Data-driven Decision Making
• Co-training Strategies: Guest Lectures, Internships, Live Projects, and Joint Research
• Assessing Learning Impact and Measuring Industry Readinessn

Learning Outcomes:

By the end of the training, participants will be able to:

• Understand and apply new developments in marketing curriculum aligned with industry needs.
• Recognize the significance of industry-academia partnerships for skill development.
• Integrate digital tools, case studies, and industry insights into curriculum and training.
• Design and implement effective co-training modules that enhance student employability.
• Foster collaboration for continuous improvement in marketing education.

Target Audience:

• Business school faculty, department heads, Curriculum Designers and program coordinators
• Industry Professionals involved in Corporate Training and Talent Development
• Business School Administrators and Policy Makers
• Researchers in Business Education and Marketing Innovation

Facilitators:

1. Dr. Muhammad Naeem Khan,
(Assistant Professor, Beaconhouse National University Lahore)

2. Syed Nabeel Haider,
(Head, BS Digital Marketing Program, University of Central Punjab)

Notes:

1. Workshop/Seminar Registration Fee:  35,000/-PKR.
2. In case of replacements, transfer and refund, participant should officially notify via email/letter to NBEAC 10 working days prior to the workshop. After that NBEAC will not entertain any claims and changes.
3. NBEAC may cancel or postpone a workshop/program due to insufficient registration or unforeseen** circumstances. In this case, NBEAC will refund registration fee but will not be responsible for any other related expenses including cancellation charges by airline and travel agencies.
   
4. In case of postponement, the fee may be transferred to the rescheduled offering of that workshop or any other workshop as an alternate to refund. The NBEAC reserves the right to make changes in its program policies and fees at any time.

** If unforeseen circumstances occurs during the workshop and one day before the scheduled workshop, NBEAC will not refund the registration fee.